This week I accomplished a pretty nice car deal for a dear friend of mine. My friend was shopping the market for a new, full-sized, luxury vehicle. After many hours of internet research and pontification, he came to decide that he wanted to purchase a 2008 Lexus GS350. So, off to the dealers we went to find his sparkly, new Lexus, but with the intentions of only locating the model, not negotiating with a salesman. After a long day of driving all over Houston, we finally found the dealership that had the Lexus of his dreams. She had verdigris mica paint (a silvery/green with fleck), beautiful performance rims, all tan leather interior, wood accents, navigation system, mark levinson audio system, and an engine that will make your heart skip a beat. Of course, the dealership wanted us to go ahead and sign the papers. Don’t they always? However, we walked from the dealers table and said that we would need to think about it. This is where I offered my services in car negotiation. I told my friend that we were going to buy this very car from that exact dealership, but we were going to accomplish this online.
The next day I got online and began negotiations with the online dealer desk. I told the sales rep the exact car we were looking for and also that it would need to have XM radio and the undetectable radar system installed. I did not tell him that we had been in and seen the vehicle that we were inquiring about. This was very important. If you give these guys any sense that they have the car you are lusting after, they will stick it to you. The sales rep stated that he would have to search their inventory because this type of vehicle is very rare. I had to laugh outloud. A lexus? We’re not talking about an Aston Martin here, it’s a lexus for goodness sakes. Of course, he found the exact match
At that point, the sales rep said that he would have to email me the “special internet price” with the added features that we requested. Again, I had to laugh - “special internet price” - hahahaha, seriously. The car MSRP’d for $51,590.00, the “special internet price” came in at $49,950.oo, not very special at all. Oh, and did I fail to mention that this pricing did not include TTL, nor the added features. The total walkout would have been 57,890.00, if we would have settled for that price. Not going to happen….
The sales rep followed up with another email and asked if he should consider this one sold? I said, yes, when we get the price right! Many, many more emails and even phone calls took place for the next 2 days. During that time, we maintained our composure, never seeming to eager, and stuck to our plan/strategy with much zeal.
my final offer stated that we wanted the car for 47,750 + TTL, XM and radar detector (a $3,000.00 value) for FREE, and 2 years of FREE oil changes/car detailing or we would work with another dealer (bluffing, of course). The sales rep got it approved.
In conclusion I saved my buddy about $6500.00 in charges/fees and even secured free oil changes/car detailing for 2 years. W00t!
You can call me the Car Sales Sensei. If you are currently shopping the market for a new luxury vehicle and would like for me to handle your negotiations, email me at sensei@thedailysamurai.com. For a nominal fee, I will get you the deal that you want and ultimately save you lots of money. It’s all in how you play the game: setting up your gameplan, executing precise emails, sticking to your guns, and never showing any signs of weakness. I have this mastered. I learned from the best, my father.
Hiiiiii Yah!
4four1ones
Sensei of The Daily Samurai